News – Molten Beauty

Molten Beauty: Myntra & SUGAR’s hybrid play wins Gen Z fans

October 13, 2025Murtaza Talodawala

India’s beauty industry has just welcomed a new player—Molten Beauty, a brand created at the crossroads of skincare and makeup, born from the collaboration between Myntra and Vellvette Lifestyle, the maker of SUGAR...

Myntra partners with SUGAR Cosmetics’ parent to launch Molten Beauty

October 09, 2025Murtaza Talodawala

Myntra has partnered with Vellvette Lifestyle, the parent company of SUGAR Cosmetics, to launch Molten Beauty, a new hybrid beauty brand aimed at Gen Z consumers. Positioned at the intersection of...

Myntra and Sugar Cosmetics launch Molten Beauty to target Gen Z consumers

October 09, 2025Murtaza Talodawala

Myntra, the fashion ecommerce retailer, has joined hands with Vellvette Lifestyle, the parent company of Sugar Cosmetics, to introduce Molten Beauty, a new skincare and makeup brand aimed at young...